Avant Garde Typeface History. Issued by ITC in 1970 as their first typeface release together with ITC Souvenir. One by Ljubomir Micić the First International Zenitistic Exhibition of New Art in Belgrade and the other by Ion Vinea and Marcel Iancu the First International Exhibition Contimporanul.
Designed by Herb Lubalin and Tom Carnase in 1970 this typeface was based on Lubalins late 1960s logo and headline typeface for Avant Garde Magazine which itself was not initially designed to be a full commercially available typeface. Lubalin developed an associative pictorial typography. Herb Lubalin devised the logo concept and its companion headline typeface then he and Tom Carnase a partner in Lubalins design firm worked together to transform the idea into a full-fledged typeface.
Lubalin developed an associative pictorial typography.
The history of Avant Garde. She created an untitled high-contrast avant-garde typeface in 2014. Before they were trendy with lifestyle startups and Presidential campaigns and even before they were popular with the avant garde sans serifs were considered a proletarian typeface family with no renowned predecessors relegated mainly to newspaper supplements and the Bible. The typeface was originally meant to be for the purpose of the logo of the magazine only.
